WORK & PROJECTS
THE A&R SHOW
The A&R Show is a is an Instagram Live variety show where I, the producer and host, interview creators and artists to explore any topic from their relationship with fans to their favorite music. I pitched and launched this series in 2021 as a method to increase engagement with the company's talent, bring more eyes to our social media platforms and offer another opportunity for talent to promote their projects in addition to their partnerships with the company! Live viewership has reached thousands of viewers at a time. Personal and unscripted interviews have allowed for open conversation about everything from the music industry, a platform to announce upcoming projects, and all things pop culture.
THE TASTE PROJECT
The Taste Project is a unique transmedia experience that combines music and interactive storytelling. Users take a quiz to select their favorite genres, artists, and songs, and receive a custom playlist categorized by color. The project's forum connects users with like-minded individuals who received the same playlist results. The Taste Project is immersive, engaging, and perfect for music lovers looking to discover new tracks and artists
IRL.
IRL. is a business plan I pitched for a ticket booking platform that enables live event organizers to sell tickets for high-quality live streams, monetizing both online and in-person sales. This allows talent to expand their reach and audience, and users to enjoy events from the comfort of their own homes. IRL.'s user-friendly interface and valuable data analytics optimize event planning and provide new opportunities for audience engagement.
HEARD WELL LLC. PR PLAN
Heard Well is a social media music label that connects emerging artists with influential creators and brands. I developed this PR pitch plan with the aim to help the company improve B2B relationships and increase exposure to intended audiences and potential partners. It presents multiple tactics including an evergreen strategy and a big budget idea to achieve these goals.
